菏泽学院学报

为探讨当代大学生的恋爱消费心理与行为状况,对菏泽学院2500名在校大学生进行问卷调查,结果显示:(1)大学生整体消费水平适中,存在恋爱消费比例居高现象;(2)大学生恋爱消费结构多样化,AA制得到认可,存在消费的冲动性、奢侈性;(3)大学生具有一定的健康消费观念,但缺少理财计划。在此基础上提出培养大学生健康消费的对策与建议。

A questionnaire survey is conducted among 2500 students in Heze University to explore the psychological and behavioral status of contemporary college students' love consumption. Results show( 1) the overall level of consumption is moderate while love consumption ratio is high;( 2) love consumption structure is diversified with impulsivity andextravaganceand AA system is recognized;( 3) students have a healthy consumption concept,but lack of financial planning. On the basis of the above,this paper puts forwardcountermeasures and suggestions for training college students' healthy consumption.