菏泽学院学报

高校思政类微信公众号作为大学生网络意识形态安全教育的重要载体，对帮助大学生实现知识积累和价值追求的有机统一具有极其重要的作用。研究以江西省4个“首批高校思政类重点建设公众号”为实证研究样本，采用网络爬虫等技术手段，系统地采集并追溯了相关数据信息。通过对相关数据的深入剖析，概括了样本公众号的总体概况与内容特征，发现其在推文生态、话语供给及传播机制方面存在显著困境。为此，高校思政类微信公众号应确保坚持正确的舆论导向，强化价值引领;提升账号大学生话语供给，强化矩阵与社群特性;优化传播机制，强化传播力度和效果，从而为高校思政类微信公众号的内容创新与影响力增强提供理论参考和实践路径。

The official account for ideological and political education is an important carriers of network ideological security education for students in colleges and universities,which plays an extremely important role in realizing the organic unity of knowledge accumulation and value pursuit for students. This paper takes The First Batch of Key Official Accounts for Ideological and Political Education in Colleges and Universities in Jiangxi Province as empirical research samples,and systematically collects and traces relevant data information by means of web crawlers and other technical means. Through in-depth analysis of relevant data,it summarizes the general situation and content characteristics of the sample official account,and finds that it has significant difficulties in tweet ecology,discourse supply and communication mechanism. Therefore,the ideological and political official We Chat account of colleges and universities should adhere to the correct guidance of public opinions to strengthen the guidance of value,enhance the discourse supply for students to strengthen the matrix and community characteristics,optimize the communication mechanism to strengthen the communication strength and effect,so as to provide theoretical reference and practical path for the content innovation and influence enhancement.