菏泽学院学报

在新媒体蓬勃发展的时代背景下，红色文化的传播迎来了前所未有的契机，同时也面临着诸多挑战。以山东省菏泽市为例，其丰富的红色文化资源与新媒体的传播模式相融合，展现出了独特的传播优势，但也暴露出了一些潜在问题。针对这一现象，积极探索创新路径，通过内容、形式和平台的多元化创新，精准定位受众群体，优化传播策略。以期利用新媒体技术，让红色文化在新时代绽放新的光芒，促进社会主义核心价值观的广泛传播与深度认同。

With the booming development of new media, revolutionary culture communication has encountered unprecedented opportunities, but also faces many challenges. Taking Heze Municipality in Shandong Province as an example, the integration of its rich revolutionary cultural resources with the communication mode of new media has demonstrated unique advantages, but also exposed some potential problems. It is needed to actively explore innovative paths to accurately target audience groups and optimize communication strategies through diversified innovation in content, form and platform, and to utilizing new media technology to have revolutionary culture shine with new light in the new era and promote the widespread dissemination and deep recognition of socialist core values.