菏泽学院学报

县域经济是以县城为中心,乡镇为纽带,农村为腹地的区域经济,是国民经济的基础。贸易业是国民经济重要的组成部分,其发展水平在很大程度上反映本地区县域经济发展水平。对于菏泽市县域贸易业发展的研究,我们采用SWOT分析法,从优势、劣势、机遇和威胁四个方面进行分析,并据此提出应对策略和发展建议。

Economy of county is based on the county and township as a link,th e rural hinterland of the regional economy is the foundation of the nati onal economy is the basis of a regional social progress and economic prosperity. Trade is an important integral part of the national economy,the level of devel opment of trade to a large extent reflects the county economic development.SWOT analysis method is used based on the specific circumstances of Heze City,and c ounty economic development of trade,from a comprehensive analysis of the advant ages,weaknesses,opportunities and threats of the county trade development in H eze City,strategies and priorities of the county trade development in Heze City are summarized for the future development of theoretical and practical basis.