肖冰果,陈晨,阳美玲

• 1:吉首大学旅游学院

摘要(Abstract)：

获取和保持游客信任对发展乡村旅游业具有重要意义。通过探寻乡村旅游信任资源消解的机理，发现在乡村短程游和重复游趋势下，沟通、流体验、兼容性和新信息冲击是缓解乡村旅游信任资源消解的主要因素。在管理实践中，只有重视乡村旅游游客信任的资源属性，做好游客沟通，管理好游客体验，保持乡村旅游形式和内容的多样性，才能有效预防游客信任资源消解，从而带动乡村旅游产业健康可持续发展，实现人们对美好生活的向往。

关键词(KeyWords)： 乡村旅游;信任资源;信任消解;乡村振兴

Abstract:

Keywords:

基金项目(Foundation): 国家自然科学基金项目(71864012);国家自然科学基金项目(72063007)

作者(Author): 肖冰果,陈晨,阳美玲

DOI: 10.16393/j.cnki.37-1436/z.2022.06.010

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