牡丹花茶研究制造与市场营销的现状及展望Current Situation and Prospect of Research,Manufacture and Marketing of Peony Flower Tea
田福忠
摘要(Abstract):
牡丹花是产自中国本土的常见花卉,观赏价值极高,兼具药用、食用与文化价值.牡丹花茶是以牡丹花为原料研制而成的新型茶产品,现已成为牡丹系列产品家族中的重要一员.目前,牡丹花茶的研究制造进入快速发展阶段,产品市场前景广阔.通过资料分析和实地调研,对牡丹花茶的研究制造与市场营销现状进行梳理总结,以期为牡丹花茶的进一步开发提供参考依据.
关键词(KeyWords): 牡丹花茶;化学成分;保健功效;研制;市场营销
基金项目(Foundation):
作者(Author): 田福忠
DOI: 10.16393/j.cnki.37-1436/z.2019.05.020
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